Basics Life is the lifestyle experience for men. From clothing to accessories, it is the first-of-its-kind store in India, which will be positioned as the Ultimate Fashion Destination for men. Basics Life will feature Basics 029, Genesis and Probase, all under a single roof. From formals to casuals and everything in between, Basics Life will be the store to visit for the new age man. The story they will swear by. Basics Life will be the only exclusive store with accessories, gadgets and other paraphernalia that men crave for. Initially displaying the group brands Basics 029, Genesis & Probase, the store will grow to include all brands catering to men's lifestyle, from across the world.