Basics Life
Fashion is something that constantly takes new shapes and forms. Ask Hasbro Clothing Pvt Ltd, the Chennai-based apparel brand, which has gone for a complete revamp of their portfolio, with an eye-catching fashion show choreographed by none other than fashion guru, Prasad Bidappa. So from a modest fashion label, Hasbro Clothing today lines up three perfect clothing lines - from formals to casuals and everything in between. And, all made available under a single roof - a never-before shopping experience for the new age man. Read on.
A popular brand in South India, Genesis-Basics has extended their line to include three stylish brands - Basics 029, Genesis and Probase. And an extravagant retail concept store - Basics Life - to include all the three brands. The collections revealed at the fashion show, held at Le Meridien Chennai, boasted of an eclectic mix of the uber cool and classy. With the who's who of fashion kept spellbound for over an hour, Hasbro Clothing showcased their latest offerings, audio-visual et al. The newly launched trendy range comprises trousers, shirts, denims, suits and funky thematic t-shirts in the latest fabric, cuts and colours, and are already a rage - upping the fashion quotient of the city.
The most significant of the launches were that of Basics Life, a new lifestyle experience for men. From clothing to accessories, it is the first-of-its-kind store in India, which will be positioned as the Ultimate Fashion Destination for men. Initially displaying the three brands under Hasbro Clothing, the stores will grow to include all brands from across the globe, catering to men's lifestyle and grooming. The brand understands that men have evolved, and are seeking what's in vogue. Basics Life will entertain every man who wants to be spoilt for choice, and is committed to ensure that they never go wrong.
The collections showcased under the three brands proves how definitive the range is.
Basics 029 captures the spirit of a cultural capital, a blend of the conservative and the untamed. Born in the sprawling metropolis of Chennai, Basics 029 is a distinct mélange of everything the city represents - the people, the passion and the energy. The merchandise is about today and what's in now. Basics 029 is a casual wear brand which has in its product line anything from shirts to t-shirts, jeans to cargos, caps, belts, jackets, track pants, shorts, cotton slacks, muscle vests and so on.
Genesis is all formals. Designed for the unpretentious male, the range offers classic formal wear with an Italian touch that includes formal shirts and trousers, accessories and eventually suits. Genesis is all about power dressing, with straight lines and sharp cuts, appropriate to create arresting first impressions, be it a meeting, fancy dinners, proposals, confessions, celebrations or to any important occasion that life throws up.
Probase is another casual and sporty brand inspired from the 'art of movement'. Targeted at the youth on the move, Probase offers urban, funky, colourful, comfortable, casual, street wear - from shirts, trousers, cargos, t-shirts. The brand plans to introduce denims, tracks and accessories for the new generation.
Another thrilling new addition to the range is the special edition Basics 029 'Chennai Matter' t-shits. These light-hearted graphical tees, reflecting the nuances of life in Chennai is sure to create a cult following for the brand among hard-core Chennaites. The brand itself proclaims that 'you ought to know Chennai to understand it, and, you ought to be cool to wear it'. With the newly launched look and feel, Hasbro Clothing is leaping to the status of fashion's surest name in the country. Founded by Hanif Sattar and Suhail Sattar, the company had a very humble beginning: about 400 sq.ft of space in 1992, in contrast to the sprawling 60,000 sq.ft of retail space today. From 44 Basics Life stores spread across the country today, the company plans to expand to the length and breadth of the globe, starting with Maldives, Sri Lanka and the Middle East. Watch this space for more.
